Email marketing can be effective for your business but in order for you to reap the benefits, you must avoid these 5 common mistakes:
Sending a mass email to everyone on your list won’t take you far these days. You need to measure, check the data, find out all you can about your customers like what they want and develop content that meets their needs.
Undermining the Recipient
When developing an email or campaign, you should see things from the view of the recipient. Keep in mind how things are on the recipient’s end such as how many emails they have received or they’ll be receiving, how the message appears in the inbox and what the subject line states.
Forgetting to Follow Up
Any email that has not been viewed for 7 to 10 days should be resent. Change the subject line and the introductory paragraph without changing the message carried by the content. This tactic helps you to reach to those people who might have missed the original email but you should avoid overusing it.
Failing to Proofread
Check your email for any grammar mistakes before you send it out.
Do not send out essay like emails. Everything should be kept short, precise and straight to the point.