The internet has completely changed how people create and promote their businesses. Today, people have access to more powerful resources than before.
It is quite surprising that many entrepreneurs don’t use these beneficial resources by skipping marketing. Some delay marketing by treating it as an unnecessary expenditure.
At Web Marketing Wits, we know that there are online marketing strategies that every business needs to succeed.
What do we mean, every business “needs” these strategies?
Isn’t marketing optional?
Isn’t it possible to create and grow a business without an online presence? Technically, this is possible, but you will miss out on the huge potential that online marketing presents.
The following are strategies that your business needs:
Successful businesses gain a lot from successful entrepreneurs guiding them. A successful entrepreneur brands himself before the company, he/she develops a trustworthy personal reputation and uses it to promote the brand.
Other benefits of personal branding include:
- Gives the power to meet and network with other successful entrepreneurs
- Create more fruitful partnerships
- Adds a face to a faceless organization
Personal branding is free but you must invest a significant amount of time
There are many types of content marketing to help you reach your goals.
You can use your site’s blog to attract traffic to your website
You can use eBooks, white papers and other long-form content to start conversations, get more signups or attract downloads
Content marketing is valuable and resourceful and you should have some of it for your customers.
SEO (Search Engine Optimization)
SEO is the process of improving the visibility of your site in the search engines, you get more traffic from searchers who want what you have to offer.
Your organic search position ranking comes from your continued content development strategy and the technical structure of your site.
You should invest in SEO to keep your site in the right direction.
When online searchers start landing on your site, what do they do once they are there?
With conversion optimization, you get more value out of every visitor by making the most of your conversion rates.
You can do this by adding more conversion opportunities or improving the ones you already have.
SMM (Social Media Marketing)
Building and nurturing a social media presence can be huge for your business, but you shouldn’t think of SMM as a get-rich-quick scheme.
This is another area where content plays a key role. With good content and strong SMM skills, you will get greater brand visibility, get more traffic and greater reputation with your syndicated links.
This is an old-school strategy but has an astounding potential for Return On Investment (ROI) because its free to execute.
You start by collecting subscribers from your social media followers, customer base and any other avenue that presents an opportunity.
From there, a simple content newsletter can get repeat traffic to your website, get more engagement and keep your audience thinking about your brand.
These strategies are vital for your business and as you can see, they are connected. Instead of pursuing them individually, pursue them together for higher returns.
Of course, you can hire Web Marketing Wits to add these 6 online marketing strategies that your business needs.